It is unclear why Apple acquired Faceshift and how it plans on using its technology for its apps and services. Many employees of Faceshift are now working out of Apple’s offices in Europe. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” However, a spokesperson from the company did finally confirm the news about acquisition to TechCrunch today. The startup had also teamed up with Intel and Pepsi for various marketing campaigns that made extensive use of its motion capture technology.Īpple had apparently acquired Faceshift earlier this year, but remained mum about the acquisition ever since. Apple has confirmed to TechCrunch that it acquired Faceshift, a Zurich based startup that works on motion capturing technology that allows animated characters to capture the facial expression of a person in real time.įaceshift’s technology has been used in the popular Star Wars movie franchise.
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